One call covers your entire guestroom & public space.
Swain Associates connects interior designers and purchasing agents with proven hospitality manufacturers — custom seating, fabrics, casegoods, artwork and mirrors — with one team quarterbacking quotes, samples, lead times and delivery.
A rep firm that works the way you do.
You're juggling budgets, brand standards and install dates. We make the factory side simple.
Send your spec or concept
Share drawings, a fabric scheme, or just a budget and property flag. We'll match it to the right factory and pricing tier.
Get samples & quotes fast
One point of contact for pricing across seating, casegoods, fabric and art — including custom capabilities and value-engineering options.
We track it to your door
Order status, lead times and freight updates come to you proactively, so nothing surprises you at install.
Five trusted manufacturers. One relationship.
Optimum Textiles
4,000+ in-stock fabrics, factory direct, with emergency turnaround.
SLH Casegoods
Custom guestroom furniture, globally sourced, Hooker Furniture family.
Foliot Furniture
Custom & collection guestroom furniture with brand-program support.
Spacia Group
Decorative artwork, framed & backlit mirrors, sliding barn doors.
Have a project on the boards?
Get pricing and samples moving today — usually within one business day.
Find the right factory for your project.
Every line we carry is hospitality-focused, brand-approved, and backed by our service team.
What do you need?
Pick a category and we'll point you to the right line.
Optimum Textiles
After a decade supplying nearly every hospitality fabric company in the industry, Optimum now sells factory direct. With over 4,000 products stocked in the US and full custom design capability, they cover everything from ground-up packages to one-yard emergencies — their "Fire Alarm" service exists for exactly those moments before an install when you need fabric now.
SLH Casegoods
Part of the Hooker Furniture family and headquartered in High Point, NC, SLH gives every project the resources of a sophisticated international sourcing company. Design concepts, drawings, samples and shipping support are all included in one competitive price, with products sourced worldwide based on the best fit for your project and budget.
Foliot Furniture
Foliot is one of North America's largest hospitality furniture manufacturers, offering both a running collection for fast turnarounds and full custom capability. As your single point of contact, we plug Foliot into brand programs and multi-property rollouts — one relationship covering everything from a single reflag to a portfolio-wide package.
Spacia Group
Founded in 1993 by Sonya and David Stewart, Louisville-based Spacia Group is a woman-owned business and a prime resource for artwork, mirrors and barn doors. Rooted in true picture-framing craft, Spacia brings 30 years of precision and personalized attention to jobs of any size.
Recent installations.
A sample of properties furnished through Swain Associates and our manufacturing partners.
Want your property here next?
Tell us about your renovation or new build.
A family business built on relationships.
Founded in 2002, Swain Associates has spent two decades earning the trust of design firms, purchasing agents and management companies across the Southeast. Two generations of Swains now serve the industry with the same promise: honest answers, fast follow-up, and factories we'd stake our name on — because we do.
Ben Swain
A hospitality industry professional for over three decades and an NC State Textiles graduate, Ben built his career collaborating with design firms, purchasing agents and management companies. His sales expertise with Milliken Carpet and the founding of Swain Associates in 2002 reflect his commitment to exceptional service, trust and strong relationships.
Wes Swain
A University of Georgia entrepreneurship graduate, Wes brings a passion for people, authentic connection and customer service. Following in his father's footsteps, he's committed to upholding the Swain legacy of trust, authentic service and meaningful relationships — with a next-generation focus on making it easier than ever to work with us.
Suzanne Swain
Suzanne leads our growth beyond Atlanta and Florida. A Textile Management graduate of NC State, she worked in the industry before raising and homeschooling her children, then brought her skills to congressional and city government roles before joining the family business.
Start your project.
Send a spec, request samples, or just ask a lead-time question — we respond within one business day.
Follow our projects and industry updates on LinkedIn.
Serving Atlanta, Florida and the Southeast — with national project reach.